Read the Fine Print
Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.
- Subject:
- Business and Marketing Education
- Marketing
- Material Type:
- Full Course
- Textbook
- Provider:
- Lumen Learning
- Provider Set:
- Candela Courseware
- Date Added:
- 07/07/2020