All resources in Marketing

Self-Study Guide for Career Readiness in Secondary Schools

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This self-study guide provides state and local education agencies and schools with a tool to assess the implementation of career readiness practices across a district or secondary school and to plan improvements. It is arranged by implementation areas that have been found to be important to career readiness efforts based on a review of the literature and discussions with stakeholders. Each area includes guiding questions for discussion, potential sources of evidence, and a rating scale for self-assessment of implementation. This process of ongoing discussion, evidence use, and self-assessment can help states, districts, and secondary schools improve the effectiveness of career readiness practices.

Material Type: Case Study, Teaching/Learning Strategy

Author: AZCTECC .

Marketing Curriculum Year 1, Marketing Curriculum Overview, Marketing Scope & Sequence and Task Analysis

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A Scope and Sequence document is a tool that provides a brief outline of the standards and recommended teaching order for a particular course. A Scope and Sequence document outlines for each year of the program three crucial learning criteria: the Technical and Professional Skill Standards to be taught in each unit, the suggested order for teaching the content and skills, and the number of units to be included in each grading cycle or quarter.The suggested Task Analysis refers to the suggested flow of each unit to ensure coherence and completeness. Its purpose is to give direction to designing curriculum.  It is aligned to both the Program Blueprint for Instruction & Assessment as well as the Instructional Framework and Scope and Sequence.

Material Type: Student Guide

Author: AZCTECC .

Crash Course

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At Crash Course, we believe that high-quality educational videos should be available to everyone for free. The Crash Course team has produced more than 15 courses to date, and these videos accompany high school and college-level classes ranging from the humanities to the sciences. Crash Course transforms the traditional textbook model by presenting information in a fast-paced format, enhancing the learning experience. With hundreds of millions of views on our YouTube channel, Crash Course has a worldwide audience in and out of classrooms. While the show is an immensely helpful tool for students and teachers, it also has a large viewership of casual learners who seek out online educational content independently. It has changed attitudes towards education by creating a community of learners who are looking for more than just help passing a test. We hope Crash Course is useful to you, and thanks for watching!

Material Type: Activity/Lab

Authors: Blake de Pastino, Brandon Brungard, Hank Green, Joe Ball, John Green, Julie Walsh, Mark Olsen, Meredith Danko, Michael Aranda, Nicholas Jenkins, Nicole Sweeney, Stan Muller, Zulaiha Razak

Principles of Marketing

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Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.

Material Type: Full Course, Textbook

TEACHER SUBMITTED - Business Management, Teacher Submitted - Business Management, Business Management Developing Management & Leadership Mgmt. Principles and Objectives 3 (Teacher Submitted)

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Student will be able to: Define terminology relating to Total Quality Management (TQM), Identify the principles of Total Quality Management, Demonstrate the principles of Total Quality Management and Explain the principles of Total Quality Management.

Material Type: Lesson, Lesson Plan

Author: AZCTECC .