OpenStax business education resources are specifically designed to appeal to all levels of business interest, exposing students to the core concepts of business in familiar ways to build a strong foundation that can be applied across business fields. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging knowledge. Concepts are further reinforced through applicable connections to more detailed processes. Students are immersed in the "why" as well as the "how" aspects in order to reinforce concepts and promote comprehension over rote memorization.